MUSIC FOR BRANDING, MARKETING, AND CORPORATE VIDEO

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PRODUCTION LIBRARY MUSIC

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“SIMPLE & PLAYFUL: QUIRKY ELECTRO-POP”

An album by Mike Hallenbeck for the Primary library (dist. APM in U.S./ EMI Play globally). “Simple, fun and quirky electronic pop tracks perfect for kid's, daytime and lifestyle programming and fun, family-friendly advertising.” Placements include Cartoon Network, MLB, broadcast TV in Spain, UK, Germany, Switzerland, and Australia. Hear tracks

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ASCHE & SPENCER

Above: cues by Mike Hallenbeck for the Minneapolis music house that’s created original music for countless ads, as well as the scores for the films “Monster’s Ball” and “Machine Gun Preacher”.

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OPENING LINE MUSIC GROUP

Co-writes with Dan Luedke have appeared on the OLMG releases “Elimination” (tracks: “Vertigo” and “Teetering Tower”) and “Happy And Cheerful Three” (“Glee”). All three tracks have placed more than once, including German and Dutch TV network appearances (ZDF, SBS6).

CUSTOM MUSIC FOR CORPORATE COMMUNICATIONS

ORIGINAL MUSIC + MUSICAL SOUND DESIGN: ST JUDE MEDICAL, BURST DR

Above: When St Jude Medical (now Abbott) unveiled their Burst DR pain management technology in an explainer video, Junior Birdman Audio was ready to provide an original musical score (as well as all other sound services required, from voiceover engineering to sound edit and final mix). Since I created both music and sound design, I was able to assemble a palette of FX cues that corresponded to the exact tempo and harmonic progression of the music. The result worked out well— a satisfying experience all around.

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“COFFEE CRUSH”: ORIGINAL MUSIC FOR ANIMATED BRANDING PROMO

Above: Made in collaboration with the animation studio Crash + Sues, this brief animation tells the story of a saucer-flying alien who falls in love with a cup of coffee. I created a whimsical musical score and assembled highly detailed sound design, as well as performing the voice of the alien, meshing score and FX to achieve a whimsical sensibility. The piece was featured on the C+S blog for Valentine's Day, and screened as part of the local SIGGRAPH's Minnesota Electronic Theater showcase later in the year.

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SPARKHOUSE BRANDING STINGER: MUSICAL ACCENTS

Above: Custom musical elements on a branding piece for the educational publishing company Sparkhouse. I also served as sound editor and mixer on this piece. Creative direction expressed that classic 70s PBS-syle promos were an influence on the desired outcome.

For a while we had a variety of fire-oriented sound effect options in use, but all were discarded in favor of articulating the flame musically. I think this was a wise decision; music underscores the imagery in a much more imaginative way.

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WATCHMAN: ORIGINAL MUSIC FOR MEDICAL DEVICE PRODUCT EXPLAINER

Above: Original music, some very subtle sound design and final mix on an implantation device product video for Boston Scientific Cardiology.

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“GIVE IT A WHIRL”: ORIGINAL MUSIC FOR MARKETING VIDEO

I composed this theme music and its variations heard throughout for “Whirl”, an animated liturgical education series produced by Sparkhouse in conjunction with print media materials for a young audience. I also mixed this video. Here’s a reel of more music I composed for the series, for which I also served as sound editor and mixer.

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GXnext: ORIGINAL MUSIC AND MUSCIAL ACCENTS FOR PRODUCT VIDEO

Above: Custom music and musical sound design on this explainer for the medical technology firm Cepheid, promoting a data mangement system called GXnext. This is another project where I was able to extrapolate sound design elements from the music, creating a bespoke soundscape where all sonic elements were consonant with each other. I also executed the final mix on this project.

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ENKE FILMS: MUSICAL ACCENTS FOR LOGO ANIMATION

Above: Some musical sound design I created for a logo animation promoting Enke Films. The visual forms derive from notions of light and lenses to evoke the process of filmmaking. I responded with some crystalline, delicate lines underscored by a low orchestral drone to add drama.

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SONIC SCOOP: MUSICAL ACCENTS FOR “INSIDE SESSIONS” SERIES

Above: Brief samples of original music, audio accents and sound design for an episode of the "Inside Sessions" series produced by NYC's SonicScoop.com, featuring an in-studio performance by the band Beirut.

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