Filtering by Category: branding

KEEP DULUTH CLEAN: CUSTOM MUSIC, SOUND EDIT + MIX FOR PSA

Duluth-based animator Brian Barber brought me aboard to compose original music, edit sound and mix this PSA for the Keep Duluth Clean project, a collaboration between Loll Designs and Flint Group. I cooked up an original music track (more on that below) and augmented Brian’s sound effects with some of my own— for the pop cans thrown into the waste basket, I eventually wound up recording an aluminum can bouncing off the two-wheel cart in my storage space, since (surprisingly) I couldn’t find the right kind of metal-on-metal impact in my library. Oh, and the guy yelling “Ain’t that the truth!” toward the beginning is me.

Below: a music-only rendition of the project. The creative direction asked for bossa nova— Esquivel came up— but the reference tracks provided were things like Henry Mancini’s “The Baby Elephant Walk” and “Why Wait” by Perez Prado, so I figured we wanted something kitschy that would match the whimsy of Barber’s characters and settings, but a bit more “square” than Esquivel per se.

A couple of minor revisions on both the audio and visual ends, and we were good to go. A quick and easy project. Good times.

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More music + sound by Mike Hallenbeck for animation

More work by Mike Hallenbeck for corporate video

More work by Mike Hallenbeck for TV spots

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MINNESOTA TIMBERWOLVES: SOUND EDIT + MIX FOR BRANDING SPOT

Sound edit and mix by Junior Birdman Audio on a branding spot for the Minnesota Timberwolves. The piece expresses an ethic of teamwork as mosaic. The spot appeared on the Timberwolves’ Facebook and Twitter feeds.

Timberwolves.jpg

My duties here included cutting up numerous voiceover performances by team members and layering them behind the main VO throughout the spot. I indulged in a frenetic pace of sound design to support the cascading visual sensibility. A fun project.

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More work by Mike Hallenbeck for TV spots

More work by Mike Hallenbeck for corporate video

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