AD FED 2020 "THE SHOW" AWARDS: 3M "BUILT TO PERFORM" MARKETING VIDEO

March 04, 2020 / Mike Hallenbeck

Congratulations to Shinebox Creative for awards in Branded Content and Cinematography for this piece at AdFed’s The Show 2020! I’m happy to have contributed FX edit, Foley, and final mix to this marketing video for 3M. Tailored to the needs of pro contractors, the aesthetic centers dedication, durability, and reliability in the face of demanding circumstances.

No audio was documented on set, so the project required extensive FX edit and Foley to articulate the visceral, highly textured reality of the work depicted. Once I had video, music, and voiceover in hand, the rest of the soundscape was on me to create and balance. I’ve had a great time working with the team at Shinebox to create the world of audio branding for this campaign.

More work by Mike Hallenbeck for corporate video

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categories / award, branding, corporate video, foley, marketing, mix, post, postproduction, sound design, sound edit, sound for picture, work sample
tags / soundedit, sound edit, sound designer, sound design, audio post, postproduction, corporate video, branding, branded content, marketing, rerecording mixer, mix, mixer, foley recordist, foley artist, foley, foley editor, work sample