The Gritstone Oncology T cell project was created by animation and design house Gravitation, under creative director Matt Faye. I worked with executive producer Glenn Kesner of the digital agency Equisolve to craft sound FX edit and mix with the right amount of whimsy and vintage sci-fi cheekiness to keep it fresh without undermining the seriousness of the subject. Given that the anatomical goings-on are portrayed as flat, hand-rendered paper shapes in motion, I deployed a variety of subtle shuffles and swipes. The occasional retro sci-fi visuals summoned sonar pings, synthy ambience and classic Star Trek-esque chirps and warbles. I made sure to tune many of the tonal library FX so they were in tune with the music. And this project also offered ample opportunity to harvest samples of the music itself as tonal SFX that blended with the musical score in a consonant, though barely noticeable way.
This promo aims to educate patients and cancer therapy professionals about Gritstone's pioneering T cell therapy Artificial Intelligence platform, Gritstone Edge. The objective was to both familiarize patients about T cell therapy, and introduce a promising new development that increases the efficacy of current T cell therapies. The challenge in communicating bio-science to a wide audience is always in keeping the story at a level that is complex enough to be authentic, and simple enough to be understood. The solution also has to be appealing in tone and visual design, a particular challenge on the subject of cancer and the realm of cellular biology. Secondary objectives included creating an animation that stood out amongst the crowd of 3D animated cellular animations.
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